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Popular kale and veggie chips recalled over dangerous metals

Marcus Chen
Managing Editor · Wednesday, November 4, 2026 at 7:07 PM · 5 min read
Kale and veggie chips recall due to thallium contamination
In this story
  1. What Happened
  2. Health Risks of Thallium
  3. Community Reaction
  4. Impact on Local Businesses
  5. What to Do If You Have These Products
  6. Resources for Consumers
  7. Looking Ahead
  8. Broader Implications of Food Safety

At a bustling Minneapolis grocery store, shoppers reach for familiar snacks, unaware of the potential dangers lurking in their favorite kale and veggie chips. On a recent afternoon, the vibrant packaging of Brad's Plant Based Crunchy Kale and Veggie Chips Kale caught the attention of many, but a troubling recall has left consumers reeling. The Food and Drug Administration (FDA) announced the recall of specific lots of these products due to potential contamination with thallium, a toxic metal.

What Happened

Brad's Raw Chips, the company behind these popular snacks, is recalling certain batches of Brad's Plant Based Crunchy Kale (2 oz) and Brad's Veggie Chips Kale (3 oz). The FDA's warning highlights the serious health risks associated with thallium exposure, which can lead to severe health complications, including gastroenteritis, nerve damage, and hair loss. Consumers are urged to discard the affected products immediately.

The recall affects several specific lot numbers and Best By dates. For example, the Brad's Crunchy Kale, Original flavor, includes lot numbers 33525-1, 33525-2, and 33525-3, with a Best By date of February 1, 2027. Other flavors, such as Cheeze It Up and Radical Ranch, are also included in the recall, alongside various lots of Brad's Veggie Chips Kale.

Health Risks of Thallium

Thallium is a metal that naturally occurs in soil and certain minerals. While it has industrial applications, its presence in food products is alarming. The FDA emphasizes that both acute and chronic exposure to high levels of thallium can result in severe health effects. Symptoms may include gastrointestinal distress, damage to peripheral nerves, and even alopecia, presenting a serious concern for consumers.

As the FDA continues to monitor the situation, health officials stress the importance of consumer awareness regarding food safety. The agency's recall notice serves as a reminder of the potential risks associated with food contamination and the need for vigilance when selecting products.

Community Reaction

The announcement of the recall has sparked concern among Minneapolis residents, many of whom had relied on Brad's snacks as a healthy alternative. Local health advocates are urging consumers to remain informed about food safety issues and to take the necessary precautions. "It's crucial for consumers to be aware of what they're eating, especially when it comes to snacks marketed as healthy," said Emily Johnson, a nutritionist based in Minneapolis.

Consumers have taken to social media to express their frustration and concern. Many shared their experiences with the products, emphasizing the importance of transparency in food labeling. Local grocery stores have reported increased inquiries about the recall, with customers seeking clarity on the safety of their snacks.

Impact on Local Businesses

The recall is not just affecting consumers; local businesses that sell Brad's products are also feeling the impact. Some grocery stores have removed the affected items from their shelves, while others are working to educate their staff and customers about the recall. "We want to ensure our customers feel safe shopping here," said Mark Thompson, manager of a local grocery store. "We're taking this very seriously and are committed to providing accurate information to our community."

In addition to the immediate response of removing the products, some stores are also utilizing this opportunity to engage with their customers on broader food safety topics. Workshops and informational sessions are being organized to discuss how consumers can better understand food labels and the importance of being aware of recalls. Local dietitians are being invited to speak, providing a platform for community members to ask questions and voice their concerns.

What to Do If You Have These Products

The FDA advises consumers who purchased the recalled products to stop consuming them immediately. Unlike many recalls, Brad's Raw Chips is not offering refunds, and consumers are instructed not to return the items to the point of purchase. Instead, they should dispose of the products safely.

For those who may have experienced health issues after consuming the snacks, the FDA recommends contacting a healthcare provider for guidance. Additionally, consumers can reach out to Snack Right Super Foods, Inc. for further information regarding the recall. Alexa Olvera, a representative for the company, is available via email for inquiries.

Resources for Consumers

In light of this recall, resources are available for consumers to stay informed about food safety. The FDA provides a comprehensive list of recalled products on their official website, where consumers can check for updates on food safety issues. Local health departments also offer resources and guidance on food safety practices.

Moreover, organizations like the CDC food safety resources (CDC) provide valuable information on foodborne illnesses and prevention measures. Staying informed is crucial for making safe food choices and protecting one's health.

Looking Ahead

As the recall unfolds, consumers in Minneapolis and beyond are reminded of the importance of vigilance in food safety. With the popularity of health-focused snacks on the rise, ensuring the safety of these products is paramount. The incident serves as a wake-up call for both consumers and manufacturers to prioritize transparency and safety in the food industry.

Moving forward, it is essential for consumers to remain proactive in their choices, seeking out reliable information and advocating for their health. The Minneapolis community is resilient, and together, they can navigate the challenges posed by food safety issues while continuing to support local businesses that prioritize their customers' well-being.

Broader Implications of Food Safety

This incident also raises broader questions about food safety regulations and the processes that govern what can be sold in stores. The FDA's role in monitoring food safety is crucial, but it also highlights the need for ongoing improvement in testing and transparency from food manufacturers. Many consumers are now calling for stricter regulations on food testing, especially for products marketed as healthy alternatives.

Community forums are being organized to discuss these issues, where residents can voice their concerns and suggestions to local lawmakers. Advocacy groups are also stepping up efforts to push for stronger food safety laws, emphasizing that consumer health should always come first.

As the conversation around food safety continues, it is evident that consumers are becoming more educated and engaged. Many are now more inclined to research the products they purchase, seeking out brands that prioritize safety and transparency. This cultural shift may lead to significant changes in the food industry, as companies recognize the importance of consumer trust.

In the aftermath of this recall, companies like Brad's Raw Chips may face increased scrutiny. They will need to demonstrate their commitment to safety and quality through rigorous testing and transparent communication with their customers. The hope is that this incident will lead to a stronger, safer food supply chain that benefits everyone.

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